Chicago Rivet & Machine Co. has rebranded with a modernized logo, new corporate identity, and website.

The new identify positions the fastener manufacturer as a “joining system expert” under the tagline: “Join with US.”

“Our new look represents more than a visual change—it signals who we are today and where we are going,” said CEO Greg Rizzo. “As our customers’ needs continue to evolve, so must we.”

While the company’s foundation has long been rooted in producing high-quality “pieces and parts,” its growth has been driven by solving customer challenges.

“Today, Chicago Rivet & Machine Company has evolved into a trusted partner delivering comprehensive joining systems—combining engineering expertise, product innovation, and application-specific solutions.”

The refreshed brand aims to attract talent, strengthen customer relationships, and support growth, the company noted. The updated identity is designed to resonate with a modern workforce.

Founded in 1920, Chicago Rivet & Machine Company manufactures rivet setting machines, rivets, fasteners, and precision-engineered components for the automotive, heavy truck, appliance, cutlery, cooperage, HVAC, medical, furniture, and electronic industries.