Tuesday, July 23, 2024
11:00 a.m. - Noon (Eastern)
Presented by Dr. Jeanne Hurlbert - STAFDA's Customer Service Consultant

"2024 is a time for bold action — but the imperative for such action has changed dramatically," according to the Specialty Tools and Fasteners Distributors Association. "Competition to attract and retain workers has exploded, with the number of open manufacturing jobs doubling since the pandemic. The National Association of Manufacturers (NAM) predicts more than 2.1 million U.S. manufacturing jobs could go unfilled by 2030. Plus, both customers’ expectations and their buying habits have transformed.

During this webinar, Dr. Jeanne Hurlbert will detail three winning strategies to help attendees not only survive but thrive in 2024 and beyond:

1. Winning the competition to attract and retain workers requires investing in them.

2. Engage your customers as you never have before. They’re actively looking for companies to do just that right now. Learn to answer the two most important but ubiquitously ignored questions in business: What do your customers want and how well you’re giving them what they want.

3. Leverage the tool most of your competitors are ignoring by getting and using data effectively. Jeanne will demonstrate how to mine the gold lying hidden in your company.

This webinar provides an action plan for effectively using these three strategies.

This webinar includes 45 minutes of a fast-paced, content-rich module followed by 15 minutes of Q & A.

Hurlbert is an expert in survey research, social networks, and “big data” — getting information businesses need to ensure continuous process improvement. She taught marketing at Louisiana State University for 25+ years and serves as STAFDA’s Customer Service Consultant. She is the author of Team Touchpoints and STAFDA’s Customer Service Advisories. She’s currently working on revising STAFDA’s Concierge Customer Service manual.

Register here.

For more information, contact cusher@stafda.org or call 262/784-4774.