The International Fastener Expo added a new workshop to its educational lineup for 2024: the Fastener Industry Marketing Workshop.

Scheduled for September 11, the workshop will happen during the IFE exhibition at Mandalay Bay in Las Vegas.

Designed for both novices and seasoned professionals, the 2-part marketing workshop will offer the essential aspects of marketing, providing mentorship and expert guidance.

Attendees will gain practical, hands-on experience in crafting and executing marketing plans, strategic thinking and well-developed acumen to make informed marketing decisions, and the opportunity to network and connect with peers and mentors.

The workshop will be taught by Rosa Hearn, Director of Product Marketing & Communications at Brighton-Best International, and Hali Gibson, Marketing and Communications Director at Threaded Fasteners Inc.

“Audiences are hungry for authentic content, and knowing who you are is just as important as marketing what you do. Building a marketing team that works is all about putting the right people in the right seats,” stated Gibson.

Hearn added: “Marketing can play a key role in the success of an established fastener business. It’s no longer about the big organizations beating the small companies. It’s becoming the fast beating the slow.”

For more information, visit fastenershows.com/fastener-industry-marketing-workshop/.