AFC Industries appointed Joe Shoemaker as VP of Marketing for North America.

With over 20 years of experience in industrial marketing, Shoemaker will oversee all marketing functions, including brand management, digital marketing, and marketing strategy, with a focus on expanding AFC’s footprint in the North American market.

“Joe’s extensive experience and strategic mindset will be invaluable as we continue to grow and innovate,” stated CEO Kevin Godin. “His leadership in marketing will help us strengthen our brand and deepen our relationships with customers across North America.”

Shoemaker joins AFC Industries after having marketing leadership roles with industrial companies, including Elgin Fastener Group, where he served as VP of Marketing and Business Development and was responsible for brand strategy.

Cincinnati-based AFC provides supply chain management solutions for fasteners, tooling and assembly components to OEMs. AFC services include VMI, stock and release programs, light assembly, kitting and private labeling. Web: afcind.com