Würth Industry USA will debut a new season of Würth Knowing: In The Shop, bringing viewers directly onto the shop floor for an inside look at how its business operates.
This season expands beyond fasteners and technical specifications to explore the core systems that keep Würth Industry USA moving. Episodes will highlight critical functions including logistics, purchasing, forecasting, quality control, and other essential operational processes.
The series also welcomes an expanded cast. While Aaron Keevan returns to lead the fastener-focused episodes, this season introduces two new hosts, Virginia Coglianese and Michael Shebe, who guide conversations across the broader business landscape.
Viewers will also hear from an enriched lineup of subject matter experts, including:
- Danielle Riggs, trade compliance expert;
- Laura Lopez, senior manager of planning;
- and Jacob Eitrheim, strategic operations leader.
Additional voices from across the organization will join throughout the season, bringing valuable real-world expertise to each episode in the new year.
To complement the main series, Würth Industry USA is launching several supporting segments designed to deepen engagement and broaden the learning experience. Reddit Reactions features candid responses from our cast members, while Industry Voices: Würth Knowing spotlights notable leaders and organizations across the industry. The company is also introducing Get Short with Würth Knowing, a collection of fast-paced shorts distilled from full episodes to deliver key concepts in a concise, accessible format.
Main episodes will premiere bi-weekly on Wednesdays and will be available primarily on YouTube, with additional releases on LinkedIn and Facebook. Shorts will be featured on YouTube, TikTok, and Instagram.
New episodes will resume on January 14.
